How to Design the Perfect Online Food Ordering Website For Increasing Orders?

In this digital age, having an online presence is not just important for a business, it is necessary! Without one, it can be tough to survive (let alone thrive) in today’s competitive marketplace. Your restaurant business is no exception! Embrace the digitalization and transition into online food ordering now! 

That being said, you must remember that the success of your online presence can only be determined by the quality of the food ordering website you build. If you have implemented a smooth and intuitive food ordering system, you will likely receive more orders through your site. Anything too complicated, too distracting, or too “cheap”-looking will only result in higher bounce rates. 

Well, then, how do you design a food ordering website which is bound to bring a flood of orders? Here are some expert tips that might come in handy:

1. Different payment options

Various consumers use various methods to pay their food bills. While some prefer credit or debit cards, others like e-wallets. This means that if your website does not accept different payment modes, you will only lose a big chunk of your customers. Therefore, make sure to include all payment modes possible. The more convenient you make it for your customers, the better it will be for your bottom line.  

2. Responsive 

A slow and glitchy website will only lead your customers to your competitors’ sites. Therefore, make sure your website is responsive, mobile-optimized, and user-friendly. Further, keep an eye on the load times not to keep the customers waiting.   

3. Smooth menu-browsing experience 

If your website is for ordering food but has a laggy, obstructive menu-browsing, then the whole purpose is being defeated, and you will get no orders. Therefore, make sure that your customers can seamlessly view your menu, which should be divided into neater sections and arranged in a logical order.  

4. Mouth-watering images

Your menu might have some of the best food dishes, but it will look as bland as macaroni without cheese if there are no pictures. Therefore, do not forget to include appetizing images such as caramel oozing from a chocolate caramel brownie or honey drizzling from a fresh pancake. This will undoubtedly influence your customers and compel them to order right away. 

5. Menu item description 

Not only images but enticing descriptions of food dishes also impact customers’ purchasing decisions. A crisp and short description that includes all the ingredients is ideal. And make sure to double-check everything to avoid spelling and grammatical errors. 

The final word

Striking the balance of appealing visuals, enticing descriptions, and user-friendliness is the only way to make your food ordering website successful. You can even hire a web designer to get a professional-looking website, but make sure to give it that personal touch to make your website uniquely yours, one that stands out from the competition.  

If you are looking for an affordable SEO-friendly and mobile-responsive website design that will help drive traffic to your local takeout restaurant, mom and pop pizza shop, deli and sandwich shop, food truck and snack bar, bakery, and coffee shop, or any other food business, trust EatBeat.com. Contact us to learn more.