Use social media promotions to sell your food online

Not active on social media? You might be missing out on a huge customer base. If you have a food business, you should be the first to create a profile on popular social channels, including Facebook and Instagram. 

You might have come across those 30-second reels on Instagram that show melted chocolate oozing out of a cake or freshly-baked pizza with some mozzarella cheese trickling out. Makes you want to click the link and order some right there and then, doesn’t it?

This is how social media marketing works! 

Want to leverage this simple—yet very effective—form of advertising? Read on to know the three core strategies for efficient social media marketing to skyrocket your online orders. 

1. Incorporate it into your marketing strategy 

Indeed, social media possesses numerous tools that you need to grow your business but solely relying on social media to increase your sales will do little to no good. Social media is not a standalone vehicle, but it is a part of the entire marketing automobile that keeps a business running. Social media can complement your other traditional marketing tools—print, radio, and TV advertising—and work wonders in driving interest toward your restaurant. That said, it surpasses all other methods of advertising in many ways. For instance, if you want to promote an ongoing sale, you will have to wait for your flyers to get printed, but Facebook can do the job in seconds—just write a catchy post, use some striking photos, and you will see engagement like never before! 

2. Stay active on relevant social media platforms   

Creating a social media profile will do you no good if you do not post consistently. To connect with people interested in your offerings, you will have to regularly upload engaging videos and appealing pictures. You have to generate content that will compel your audience to order from your food joint. Apart from posting, you can engage with your target audience in many other ways. For example, you can comment on other people’s posts that have the same content as you have, share new recipes, and like someone’s comment—you see, it is all a matter of clicks and taps, and you do not have to labor to get attention. 

3. Share the undocumented bit  

Through blogs and vlogs, you can share your backstory with your customers; you can show them some behind the scenes and tell them about the people who work backstage to make things happen. This will make your customers feel more connected to you and make your employees feel appreciated and valued. Additionally, it can help you create a positive brand image of your food business, which will bring in more customers. It will mainly be beneficial for you if you are a cash-strapped start-up. Usually, advertising agencies and public relations cost a fortune and are beyond the reach of small businesses. But the cost-effective social media marketing can level the playing ground for many budding entrepreneurs and help them play a fair game in the competitive marketplace.     

From promoting your upcoming event to providing you with instant feedback, the ways in which social media can help your food business are just innumerable. Therefore, social media channels can be your ticket to being the best food business in the town! 

Boost your social efforts by bringing EatBeat.com’s innovative cloud-based online print and ordering solution to your marketing mix. Contact us today to learn more.