Maximize Your Revenue by Improving Your Restaurant’s Digital Strategies This Year
Maximize Your Revenue by Improving Your Restaurant’s Digital Strategies This Year
Maximize Your Revenue by Improving Your Restaurant’s Digital Strategies This Year
Rather than investing in improving the curb appeal, restaurants are spending their time and money on technological solutions to give their customers a smooth digital dining experience. Gone are the days when people used to stand and wait in long queues to get their food—no more line because everything is ‘online’!
Today’s customers heavily rely on online ordering systems as this is the most convenient and effortless way to order food. Besides, the culture of home deliveries has been further accelerated since the onset of COVID-19. So, if you want to boost your restaurant’s cash flow, you will have to work on your digital strategies. Here’s how you can do it.
Wisely choose your online ordering platform
Often, restaurants use third-party online ordering platforms, such as Grubhub and UberEats, to outsource their home delivery services. If your restaurant uses these delivery apps, you might be in for a loss.
The third-party delivery apps charge a heavy commission on each order and even withhold your customers’ data, which is extremely useful for all restaurants. Using your customer database, you can connect with them and market your products to ensure that they become your recurring customers.
Not getting sufficient digital traffic?
These third-party delivery apps might be stealing it as well. Exploiting your search engine traffic, these apps divert all your valuable traffic to commission-based websites. Therefore, it is better to have your own commission-free online ordering system, though you can continue to work with third-party marketplaces to receive exposure.
The importance of an easy to navigate ordering system
Frictionless order placement is crucial to keep your customers hooked to your website. To avoid them from diverting to third-party apps to place their order, make sure to give them easy and quick access to your commission-free ordering system.
As most customers spend an average of 15 seconds on a website to find what they are looking for, anything complicated will only divert them to either a third-party ordering platform or to your competitor’s website, causing you to lose your money. The only straightforward way to avoid it is to make your ordering system as noticeable and easy as possible.
Make your call to action noticeable
It would be very off-putting to see your hard-earned customers bounce to some other restaurant just because they did not find the “Order Online” button. If you want your customers to not only praise your web design but also convert, you will have to have an immediately-noticeable CTA (Call To Action).
To grab your customers’ attention in a split of seconds, place the CTA at the top of your website, and use a legible font and contrasting colors to save it from camouflaging with the rest of your website. This way, they will be pleased not only with your delicious food but also with your seamless online ordering system. And, of course, it will encourage more customers to come and buy from you, which will ultimately increase your revenue.
Streamline your online ordering by using EatBeat.com
In the end, the customers will only reorder based on how convenient and delicious their dining experience was. No matter how flavorful your food is, your sluggish and inconsistent online ordering system would discourage customers from ordering from you. They would most likely go to other restaurants with a quick and easy ordering system.
This is where we come in.
At EatBeat.com, we have developed our own online ordering platform to meet your small restaurant's ordering needs. From coffee shops and pizzerias to bakeries and food trucks, our platform provides online order and print solutions that turn online ordering into a boon for your food business, driving orders in orders of magnitude. Even non-techies can easily connect their restaurant to our user-friendly online ordering platform. Once integrated, your customers will order through our platform, and you will receive their orders in less than 45 seconds. Contact us at EatBeat.com to put an end to your online ordering woes.
These tips will ensure that your customers receive a non-erroneous and hassle-free experience that will make them order over and over again and, in turn, boost your revenue.
