How Your Pizzeria Can Fight Back Against Unfair Online Ordering Fees

Many pizzerias faced the challenge of delivering their beloved triangles of flour filled with love and cheese at the doorsteps of their pizza-lovers. As people were under lockdowns and still adhering to the government-mandated social distancing rules, pizzerias had to turn to third-party delivery apps. But did that work in their favor? Let’s see.

Online ordering through third-party platforms  

All third-party delivery platforms charge an unbelievably high fee for delivering each order. Their commission usually ranges from 15% to 40% per order, and even if you only pay a seemingly small fee of 15%, it will surely put a large dent in your profits. 

Often, owners of the food joints think that instead of losing money to their competition—who have a bigger delivery range and developed delivery systems—they should pay this money to these third-party apps. Additionally, because these apps provide their own drivers, restaurants need not hire their own manpower.

On the other hand, customers prefer these third-party apps as they can find, order, and pay using a single app on their mobile phones. Besides, these apps streamline their payment process, which further enhances the dining experience of the customers. 

Having said that, the third-party marketplaces have an extraordinarily complicated and strategic pricing structure that does not explicitly reveal the amount that is being subtracted from the potential profits of the pizzerias. 

Many of these apps charge as much as 20% of your profit for merely appearing on their site, and this can go up to 30% per order if you opt for a sponsored listing that will give you a higher ranking. Often, they charge a 10% delivery fee even when you hire your own delivery person.

Thus, the benefits mentioned above of these third-party apps do not become their saving grace, especially when there are other equally-efficient methods available for your pizzeria. 

Here’s how you can fight back   

The most efficient way of ensuring that your entire profit remains in your pocket is to set up your own online ordering system. This will allow you to receive as many orders as you possibly can—either through your website or custom mobile app—without worrying about the exorbitant delivery fees. 

Besides relieving you from the high online ordering fee, having your pizzeria’s own online ordering system has many other perks. It will allow you to get your hands on your customers’ valuable data, such as contact numbers and email addresses, which you can use in the future to advertise your ongoing sales or a newly-launched pizza flavor. This will help you stay connected with your customers even after they have satiated their craving. 

Lastly, bypassing these third-party delivery apps will also help you retain your site traffic. Usually, these apps exploit your online traffic and strategically divert it to other websites that pay them commissions. In the long run, this will only harm your food business as you’d receive customers at a sluggish rate. However, if you have your own system, you are safe from such malicious behavior. 

EatBeat.com: save your pizzeria from a high online ordering fee 

You can use our hassle-free online ordering system to avoid throwing away your hard-earned profit. At EatBeat.com, you can easily connect your pizzeria to our ordering platform and start receiving orders in abundance—within about 45 seconds of a customer placing their order through our platform, you will receive your order directly in your kitchen, so that your chefs can begin preparing the deliciousness! We encourage more customers to order from your humble pizzeria by streamlining the ordering process. Our reliable ordering solution is perfect for small pizza joints struggling to keep up with large restaurant chains.

What distinguishes EatBeat.com from other third-party ordering platforms? 

For one, we believe in transparency and accountability, so there are no hidden fees. Our sole objective is to make online ordering as convenient and cost-effective for you as possible. We have also partnered with Cardknox—a leading payment gateway integration provider—to ensure hassle-free (and affordable) online or mobile transactions. Contact EatBeat.com today to learn how to incorporate your pizzeria with our reliable and cost-effective online ordering platform.